The story of Usman Brothers is of perseverance, faith and hard work. We started off as an entrepreneurial venture and have been able to establish ourselves as a company that personifies success. It can now be observed as a fact that our achievements are a gift of our entrepreneurial essence channeled through our experience, knowledge and central beliefs.
Usman Brothers PVT Ltd is the brainchild of Mr.Shahid Vana, who despite being from a well-established business family, wanted to make a name and a brand of his own. Being immensely successful at all his goals, he is the driving force that has enabled Usman Brothers to be one the fastest growing companies of the country greatly trusted by international brands. While studying at CBM in 2003, Mr. Vana joined his family business with a burning of passion of starting his own venture within a couple of years. In 2008, he joined a leading pharmaceutical company of the country to learn how to implement the marketing strategies he had been studying over the years. It was the year 2014, in which he laid the foundation of Usman Brothers and since then he has never looked back.
We believe in high core work ethics that include using all legal channels to import our products, fostering the pride of the country.
We established Usman Brothers with the vision of empowering itself as a trustworthy business, along with the people associated with it.
One of the many reasons behind our success is the moral transparency of our work. We do not associate ourselves with any kind of mal practices neither do we partner with the ones who do so. This remains one of the core reasons why our international & local partners prefer to work with us.
We have established seamless procedures of import and distribution, taking all the necessary measures for it to ensure efficiency. One such example is our own company logistics fleet that enables us to control the delivery time period.
Usman Brothers got launched in 2014 and soon acquired one the leading wafers brands of the world Loacker as its first partner. The first consignment of Loacker arrived in 2015 which was the huge success for Mr.Vana as they chose him, his passion and grit, over many other importers from the country. It took the company just a year to achieve 200%, the target that upon being accomplished was not only appreciated by the local market but the brand itself.
Since 2014 till date Usman Brothers has established itself as one the leading importers of the country, gaining the trust of international and local clients. The journey that started with one pallet has now reached to 500+ pallets with products available at all the leading stores along with smaller stores across the country. We are deeply grateful to the Almighty “ALLAH” for all the success and respect earned while representing the three most prominent well reputed FMCG brands
Usman Brothers made its way through a saturated import market of Pakistan with the help of some unique facilities that it offers to its international clients and local partners. The international businesses feel insecure while dealing with local importers due to illegal practices and lack of commitment, but we made sure to become an exception and clear the name of our nations import business, becoming one of the utmost trusted partners of three of the most prestigious brands of the world.
Over the years we have gained immense trust from our international clients and our transparency and truthfulness is a major aspect of it. We follow all laws and fulfill every legal requirement while importing goods. This action of ours is not only beneficial for the country, it also gives our international clients a reason to trust us with their products.
Our key accounts are managed by our company’s individual specific teams. These teams focus on building a strong communication gateway between us and our partners and assure that any kind of issue, if ever faced, is rectified on time. This has played a huge part in strengthening our relationship based on trust and reliability with our clients.
We cater to every partner as per their requirements and do not force them to buy unwanted consignments or quantity from us. Instead we offer wholesale and retail services through which our partners can take from us the quantity of products they require. Tailored Distribution With a network of 4 huge warehouses and our logistics fleet, we offer modified and customized distribution channels to our partners. We believe in challenging ourselves and playing our part in changing the façade of business landscape of the country. We consider this to be just a beginning of us since in a few years we plan to add on to our fleet of trucks and the number of warehouses.
Merchandising is essential for the products’ sale and to grab customer attention in a store. It has been proven through various studies that merchandised products sell faster than their contenders. We offer comprehensive merchandising services to all our partners with the latest trends and technology. These services can also be customized according the store’s requirements.
After the acquisition of Loacker, Lotus and Haribo Jelly were soon to join us. Both the brands are two of the most prestigious FMCG brands of the world. Usman Brothers became the proud sole importer of these brands, being equally trusted by the local market and the international stakeholders. In a few years we have established 4 warehouses, and a logistics fleet consisting of 2 full sized container trucks with the delivery system from Karachi to Peshawar with a minimum supply time offered.